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EYBL — Peach Jam
"Where the next generation checks in."
Lead Creative Producer for Nike's EYBL activation at Peach Jam — a multi-day experience built around the best high school basketball players in the country converging on one court in North Augusta, SC.
The brand system developed for the program extended well beyond the event itself, going on to be implemented across Nike's EYBL spaces and communications to this day.
- — Nike EYBL — Elite Youth Basketball League
- — Peach Jam, North Augusta SC
- — Multi-day experience, best HS players in the country
- — Full brand system design
- — Brand system adopted across all EYBL spaces + comms
- — Spatial design + on-court brand presence
- — Retail + experiential touchpoints
Client
Nike
Role
Lead Creative Producer
Year
2025