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Experiential Design · Strategy · Production
Book II Launch — PHX
"Licensed for Skill."
Nike Book II launch in Phoenix built around an OOH campaign with a dedicated hotline — callers dialed in to find the location of the pop-up, where the latest colorway could be acquired. The mechanic drove thousands of calls over 48 hours and a line around the block all day.
Full build-out and design of the pop-up experience, plus an arena suite takeover at Footprint Center. Every shoe sold out.
- — Nike Book II signature shoe launch — Phoenix
- — OOH campaign + dedicated consumer hotline
- — Thousands of calls over 48 hours
- — Full pop-up design, build-out + experience
- — Arena suite takeover at Footprint Center
- — Line around the block — all shoes sold out
- — Athlete programming with Devin Booker
Client
Nike
Role
Creative Producer
Year
2026