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Experiential · Production
Superbowl at Radio Row
"Three years running."
Three consecutive years producing Nike and Foot Locker's Super Bowl presence at Radio Row — the annual media hub that sets up in the host city the week of the game. Las Vegas, New Orleans, San Francisco. Same intensity every time, different city, different build.
End-to-end production across branded environments, athlete programming, and partner activations. Twelve-plus internal collaborators, multiple external vendors, one week to make it land.
- — $1.6M activation budget
- — Radio Row — Las Vegas, New Orleans, San Francisco
- — 3rd consecutive year as lead producer
- — 12+ internal collaborators
- — Foot Locker x Bounty brand partnership
- — Custom fabrication + branded environments
- — Athlete programming + media integrations
Client
Bounty / Foot Locker
Role
Lead Creative Producer
Year
2023-2026