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Zwift Global Campaigns
"Indoors never looked this good."
Embedded with Zwift's 25-person creative operations department across a range of global projects. Work included campaign production, live event experiences, in-game activations, and cross-brand partnerships within the professional cycling world.
Collaborated directly with creative directors, art directors, game development, and external brand partners to deliver work across multiple channels simultaneously.
- — 25-person creative operations department
- — Global campaign production
- — Live events + in-game experiences
- — Cross-brand partnerships with pro cycling teams
- — Brand films, interactive builds, digital campaigns
- — Cross-functional alignment across 4 continents
Client
Zwift
Role
Senior PM, Creative Operations
Year
2022