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VC · Seeding · Experiential · Production
Unraveling George — Villanova Takeover
"A campus. A story. A full takeover."
A seeding kit and screening event at Villanova honoring the life and legacy of George Raveling — coach, mentor, and one of the most important figures in the history of basketball.
Beyond the film screening, we produced a full takeover of the Villanova area: arena graphics, live programming, and a broadsheet moment that brought his story to the campus he helped shape. Client confidential.
- — Seeding kit design + production
- — Film screening — Villanova University
- — Honoring the legacy of George Raveling
- — Full arena graphics + environmental takeover
- — Live programming + broadsheet moment
- — Multi-zone campus activation
- — Client: Confidential
Client
Nike
Role
Lead Creative Producer
Year
2026