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VC · Seeding · Experiential · Production

Unraveling George — Villanova Takeover

"A campus. A story. A full takeover."

A seeding kit and screening event at Villanova honoring the life and legacy of George Raveling — coach, mentor, and one of the most important figures in the history of basketball.

Beyond the film screening, we produced a full takeover of the Villanova area: arena graphics, live programming, and a broadsheet moment that brought his story to the campus he helped shape. Client confidential.

  • Seeding kit design + production
  • Film screening — Villanova University
  • Honoring the legacy of George Raveling
  • Full arena graphics + environmental takeover
  • Live programming + broadsheet moment
  • Multi-zone campus activation
  • Client: Confidential

Client

Nike

Role

Lead Creative Producer

Year

2026